Direct Mail
Probably our favourite offline channel to work on here at P&P. The scope for creativity and application of our Direct Response Principles can often having the biggest impact through personalisation, format and intrigue
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Hard-hitting messaging, but with a feeling of positivity is key to get the best results for RSPCA. We are in our 2nd working with this wonderful charity. We work across Direct Mail and Insert channels and one of our combined efforts is currently nominated for a DMA award.
We were delighted to work for this global brand across various offline channels including Inserts and Direct Mail. The creatives performed on and above forecast and were re-versioned for Italy and France
We loved working on the British Seniors Direct mail test which performed so well it instantly became their control creative and still is (re-versioned). The key to success was really optimising the personalisation with consistent touch points to the recipient throughout the artwork to add that warm & personal approach