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3 min read
No pain, so sale.
Someone has undoubtedly told you, "No pain, no gain." It's frequently used when you want to perform something challenging and put up with...
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2 min read
Why is FREE not enough?
The significance of the word FREE cannot be overstated. Getting free stuff is a nice thing for anyone. At any trade or networking event,...
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2 min read
Why your copy doesn't work reason #3: You think your prospects are as interested in what you're sell
Here's the trap most advertisers fall into: 1. Your product or service is important to the prospect in some way 2. You care about your...
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